Feed the Truth seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. It will do this by revealing and counteracting the food industry’s undue influence in shaping nutrition policy and its ability to disseminate biased science, among other activities that are detrimental to public health.

 
 
 

What type of organization is Feed the Truth?

Feed the Truth is a wholly independent 501(c)(3).

 
 

 

What activities will Feed the Truth participate in?

 

The specific activities will be decided upon by an Executive Director appointed by the Board of Directors. The Board of Directors is working to complete a strategic planning process. It is anticipated this process will be completed fall 2019. Neither Daniel Lubetzky nor KIND will have any authority to direct staff.

 
 

 

What do you mean by special interests? Can you provide a few examples?

 

In some instances, the food industry prioritizes profits at the expense of health. For example, a JAMA Internal Medicine report found that in the 1960s the Sugar Association funded scientific studies to abate findings that linked sugar consumption to diminished heart health. Instead, the Association used industry-funded research to vilify fats – an act that would go on to directly inform the government’s dietary guidance, spur a surge of low-fat, high-sugar products, and ultimately, distort consumer perception of all dietary fat.

Another example includes a scientific finding that found that children who eat candy tend to weigh less than those who don’t. The paper was funded by a trade association representing the makers of candy.

 
 

 

What does success of Feed the Truth look like?

 

With the creation of Feed the Truth, the hope is that: Consumers become more aware of special interests and are less likely to be influenced by biased information; The industry is aware that they will not be able to get away with manipulation of policies and science and in turn, will be more likely to self-police and follow ethical operating procedures; Doctors, scientists, investigators, journalists and civic advocates have more resources to ensure justice, fairness, truth and transparency remain core values of our industry; and, Individuals and groups become more enthusiastic about these issues and start providing their own support.

It’s important to note that the staff and board of Feed the Truth will make their own decisions as to the direction they want to take the organization.

 
 

 
 

What characteristics is Feed the Truth looking for in an executive director candidate? 

Our ideal executive director candidate is a true ‘servant leader,’ focused on what they – and Feed the Truth – can do to help improve people’s lives, advance health equity, and drive change in the food system. We are seeking a mission-oriented, values-driven individual who is passionate and knowledgeable about the forces that shape the food value chain. They must have an entrepreneurial drive and commitment to building and supporting a new and dynamic organization from the ground up. To learn more about the executive director position and how to apply, visit https://koyapartners.com/search/ftt-executive-director.

 
 

 
 

Who is serving on the Feed the Truth board of directors? 

Feed the Truth’s inaugural board of directors includes: 

      • Mara Fleishman, CEO, Chef Ann Foundation

      • Tracy Fox, MPH, RD, founder and president, Food Nutrition & Policy Consultants, LLC

      • Jim Krieger, MD, MPH (Board Chair), founding executive director, Healthy Food America and Clinical Professor of Medicine and Health Services, University of Washington

      • Dariush Mozaffarian, MD, PhD, Jean Mayer Professor of Nutrition, Dean of the Friedman School of Nutrition Science and Policy at Tufts University

      • Michael Roberts, JD, Executive Director, Resnick Center for Food Law and Policy at the University of California, Los Angeles School of Law

      • Angie Tagtow, MS, RD, LD, Founder and Chief Strategist, Äkta Strategies, LLC

Read more about Feed the Truth’s board here

 
 

 
 

I’m interested in applying for the executive director role. Who do I contact? 

Thank you for your interest. Learn more about the position and how to apply, visit https://koyapartners.com/search/ftt-executive-director.

 
 

 
 

HOW DID FEED THE TRUTH GET STARTED?

Daniel Lubetzky’s journey to create Feed the Truth began in 2004 when his frustration with a lack of wholesome, nutritious snacks in the marketplace led him to launch KIND. What began as a line of whole nut & fruit bars sparked the creation of an entirely new healthy snacking category and gave Lubetzky a window into long-held industry operating procedures that often benefited companies financially at the expense of public health.

In May 2015, KIND faced a public confrontation with the U.S. Food & Drug Administration (FDA) over the company’s usage of the term “healthy” as a nutrient content claim on its packaging. The FDA’s guidance – which was established over 20 years ago – limited total fat intake, regardless of source or type, and prevented demonstrably nutritious foods like nuts, salmon and avocado from being labeled as “healthy.” After months of exploration and discovery, KIND filed a Citizen Petition, with the support of leading nutrition and public health experts, requesting the agency update the regulation to be consistent with modern nutrition science.

By September 2016, the FDA announced it would begin the process of revising this regulation and offered a sensible interim solution – both of which incorporated KIND’s recommendations. That same month, a JAMA Internal Medicine report found that in the 1960s the Sugar Association funded scientific studies to abate findings that linked sugar consumption to diminished heart health. Instead, the Association used industry-funded research to vilify fats – an act that would go on to directly inform the government’s dietary guidance, spur a surge of low-fat, high-sugar products, and ultimately, distort consumer perception of all dietary fat.

 
 

 
 

WHO Else has been involved with FEED THE TRUTH?

When Feed the Truth launched in 2017, three advisors comprised a Selection Committee and provided invaluable insight into potential board candidates for the organization: Deb Eschmeyer (former Executive Director of Let’s Move! and Senior Policy Advisor for Nutrition Policy at The White House), Marion Nestle (PhD, MPH, Professor of Nutrition, Food Studies, and Public Health at New York University) and Michael Jacobson (PhD, Co-Founder and long-time Executive Director of the Center for Science in the Public Interest). These informal, unpaid advisors were volunteers who were involved because of their expertise in nutrition and understanding of the sector.

 
 

 
 

Is there an opportunity for others to fund the organization?

Yes, Feed the Truth is a 501(c)(3), meaning it can receive financial support from grants and public contributions.

 
 

 
 

contact us 

Please reach out to info@feedthetruth.org