Feed the Truth seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. It will do this by revealing and counteracting the food industry’s undue influence in shaping nutrition policy and its ability to disseminate biased science, among other activities that are detrimental to public health.

 
 
 

What type of organization is Feed the Truth?

Feed the Truth is a wholly independent 501(c)(3).

 
 

 

What activities will Feed the Truth participate in?

 

The specific activities will be decided upon by an Executive Director appointed by the Board of Directors. Neither Daniel Lubetzky nor KIND will appoint board members or have any authority to direct staff. That said, we envision the activities of Feed the Truth could potentially include grants to support investigative journalism, consumer education campaigns, and educational briefings to policymakers and influencers.

 
 

 

What do you mean by special interests? Can you provide a few examples?

 

In some instances, the food industry prioritizes profits at the expense of health. For example, a JAMA Internal Medicine report found that in the 1960s the Sugar Association funded scientific studies to abate findings that linked sugar consumption to diminished heart health. Instead, the Association used industry-funded research to vilify fats – an act that would go on to directly inform the government’s dietary guidance, spur a surge of low-fat, high-sugar products, and ultimately, distort consumer perception of all dietary fat.

Another example includes a scientific finding that found that children who eat candy tend to weigh less than those who don’t. The paper was funded by a trade association representing the makers of candy.

 
 

 

What does success of Feed the Truth look like?

 

With the creation of Feed the Truth, the hope is that: Consumers become more aware of special interests and are less likely to be influenced by biased information; The industry is aware that they will not be able to get away with manipulation of policies and science and in turn, will be more likely to self-police and follow ethical operating procedures; Doctors, scientists, investigators, journalists and civic advocates have more resources to ensure justice, fairness, truth and transparency remain core values of our industry; and, Individuals and groups become more enthusiastic about these issues and start providing their own support.

It’s important to note that the staff and board of Feed the Truth will make their own decisions as to the direction they want to take the organization.

 
 

 
 

Why does Daniel care about this issue?

Daniel’s journey to create Feed the Truth began in 2004 when his frustration with a lack of wholesome, nutritious snacks in the marketplace led him to launch KIND. What began as a line of whole nut & fruit bars sparked the creation of an entirely new healthy snacking category and gave Lubetzky a window into long-held industry operating procedures that often benefited companies financially at the expense of public health.

In May 2015, KIND faced a public confrontation with the U.S. Food & Drug Administration (FDA) over the company’s usage of the term “healthy” as a nutrient content claim on its packaging. The FDA’s guidance – which was established over 20 years ago – limited total fat intake, regardless of source or type, and prevented demonstrably nutritious foods like nuts, salmon and avocado from being labeled as “healthy.” After months of exploration and discovery, KIND filed a Citizen Petition, with the support of leading nutrition and public health experts, requesting the agency update the regulation to be consistent with modern nutrition science.

By September 2016, the FDA announced it would begin the process of revising this regulation and offered a sensible interim solution – both of which incorporated KIND’s recommendations. That same month, a JAMA Internal Medicine report found that in the 1960s the Sugar Association funded scientific studies to abate findings that linked sugar consumption to diminished heart health. Instead, the Association used industry-funded research to vilify fats – an act that would go on to directly inform the government’s dietary guidance, spur a surge of low-fat, high-sugar products, and ultimately, distort consumer perception of all dietary fat.

 
 

 

WHO Else has been involved with FEED THE TRUTH?

 

When Feed the Truth launched in 2017, three advisors comprised a Selection Committee and provided invaluable insight into potential board candidates for the organization: Deb Eschmeyer (former Executive Director of Let’s Move! and Senior Policy Advisor for Nutrition Policy at The White House), Marion Nestle (PhD, MPH, Professor of Nutrition, Food Studies, and Public Health at New York University) and Michael Jacobson (PhD, Co-Founder and long-time Executive Director of the Center for Science in the Public Interest). These informal, unpaid advisors were volunteers who were involved because of their expertise in nutrition and understanding of the sector.

 
 

 

How is feed the truth establishing a Board of Directors?

 

To ensure Feed the Truth’s independence from KIND, Daniel appointed the Lubetzky Family Foundation to assist in the launch of Feed the Truth. The Family Foundation enlisted the services of Koya Leadership Partners, an executive search firm with extensive experience with board and non-profit recruitment, to lead the process of identifying Feed the Truth’s founding Board of Directors. Neither KIND nor Daniel will be involved in deciding who is best suited to be on the board.

 
 

 

How will an Executive Director be selected?

 

The Board of Directors will fill the Executive Director position.

 
 

 

How long will it take to fill the Board of Director and Executive Director positions?

 

An initial Board meeting will take place before the end of 2018, and an Executive Director search will launch soon after.

 
 

 

Is there an opportunity for others to fund the organization?

 

Yes, Feed the Truth is a 501(c)(3), meaning it can receive financial support from grants and public contributions.

 
 

 

contact us 

Please reach out to info@feedthetruth.org